The role of Creative Director at Louis Vuitton has been open since the death of influential fashion designer and DJ Virgil Abloh in November 2021, who held the position for three years.

The Parisian fashion house confirmed the appointment of Williams on Valentine's Day, and that his first showcase would be on the runway at Paris fashion week in June.

Williams first worked with Louis Vuitton in 2004, creating the Millionaire sunglasses, which were subsequently used by Abloh in his 2018 debut runway for the brand.